Thank you to everyone that participated or helped me spread the survey link for my educational app research among parents. The results are in and although I still have to draft the final report I can already tell you they are pretty exciting and interesting.
First, it looks like educational toys have an edge over mobile apps when it comes to parents' willingness to pay over time and their perception of value. Android apps may not be worth the development costs for many in this vertical and if you are licensing characters, you may be better off creating a full Web-based educational video game. That and much more...
Unfortunately, I can't give everything away at this point because a) I still need to analyze results further and b) results may depend on factors very particular to your app. So, if you are a developer of educational apps and wish to know how much they are worth, contact me. I'll be happy to share my results with you and they may serve you well. I am also consulting for other app developers in verticals outside of education and refining the method to work well for other industries, so contact me even if your app falls within different market. I can help you figure out the value of your app via value-based tools and statistical analysis.
You know where I'll be!
Reneida
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